When Gutenberg introduced his press to the masses, the world was changed forever more.
No longer would a select few have the know-how to control information and therefore control the populace.
Has the emergence of video blogging, uploading to YouTube or a dozen other video sites had the same effect on our communication? It’s true that with everybody and their cousin uploading video content, you’d think there would be NO secrets anymore.
Everything would be available right?
Not exactly.
When the fast desktop computers arrived a few years ago, everyone thought the publishing industry was doomed. What happened then is happening now with video.
Namely, when desktop publishing first started everyone started printing and publishing to beat the band. Unfortunately, just because you have the ability to design a brochure yourself and print it on your own high-end printer, does not mean you will have a GREAT brochure. If you were not a good copywriter before you had all the equipment, then you did not suddenly change when you had the ability to design and print.
With video, it’s no different.
We have the ability to create video quickly. You can use a program like Keynote, add music, add photos, export to Quicktime, and viola, you are a producer!
But who is going to look at your video? Is it any good?
How are you going to distribute the video? Can you do it effectively?
Can you place the video on your website? Do you want to?
What’s the purpose of your video? Are you making a statement?
I think video in the hands of everyone is a good thing. However, as time passes, the cream will rise to the top. Good video will help promote what you will and the bad will fall away.
Like any new technology, it can be used for good or evil.
The impact continues to increase.
This tool will always be available in one way or another.
How are you going to use it to increase your profits?
