Archive for the ‘Uncategorized’ Category

What a Year!

Sunday, August 29th, 2010

It has been a while since I actually took the time to write something of interest.

Video is very hot right now and I’m getting ready to roll out a brand new product for the entertainment field. This product will take a bit to get ready, so keep watching for the latest news.

In addition, some of my clients are learning to make better use of the ‘Net with a few simple tools, I’ll talk about later.

In the very near future, I will be adding a bit of video here and there to test and give information. Let’s see how this week pans out!

The bottom line is that I want to help as many as I can both in the performing industry and local business fields. This may very well mean expanding to two blogs.

All I can say is … KEEP WATCHING :).

Warmly,

Millard

Like a Phoenix

Saturday, June 26th, 2010

As I have mentioned in the past (It has been some time since I posted), changes are coming!

This blog is going to get a new look, focus, and mandate.

Keep watching here for more news.

Warmly,

Millard Grubb

Changes Are Coming!

Saturday, March 13th, 2010

I will be updating this site with a new theme and more information as time permits.

Look for more thoughts, more resources, and more good stuff.

Goodbye To A Hero

Thursday, December 31st, 2009

What makes a hero?

Some say that you’ve got to save an airliner by jumping on a terrorist who’s about to blow up a plane.

Others think it’s the person who gives up their life so that others can live.

Yes, these people can be considered heroes. But, everyday, we have heroes among us and do not even know it.

Eric Paul was a hero. He died on Dec. 30, 2009 after a long battle with cancer. He was only 45.

He wasn’t a hero because he fought the deadly disease that killed him. Many people fight this scourge and lose.

He was a hero because of the way he lived.

Before the cancer even started it’s rampage through his body, Eric overcame some of the most fearsome obstacles anyone could face… And he overcame them through his faith in the Almighty and an optimism almost unheard of in today’s world.

Eric knew who he was on this planet and what he wanted to do. Not even cancer kept him from making his mark.

When Eric knew that he was fighting the battle of his life, he went into overdrive to set things in place… compressing a life’s work into short weeks.

I was fortunate to record an interview with Eric just three months after he went full-time into his performing career…. long before his final battle began. In it, he explained what he did to grow in a few short weeks to a full-blown profession. We talked about passion, giving more than expected, keeping focused.

Eric kept focused until the very end…. on other people.

I never once heard Eric say, “Why me, Lord?”

On Eric’s last video, from his hospital bed, {check it out on facebook www.facebook.com.ericpaul} Eric talks about helping others three days before his death.

No pity parties. No tearful regrets.

He fought a good fight. He kept the faith. He looked death in the face and didn’t waver.

Eric knew that death was just a doorway…. and he was ready to walk through.

Changes For 2010

Wednesday, December 30th, 2009

Like everyone else, I’m thinking about 2010 and what I want to accomplish.

I want to help more people!

With that focus in mind, I am starting an Inner Circle or Mentoring program, if you will, to help teach others what I am doing.

Most everything I have been doing of late concerns using internet marketing for offline business.

That is to be my focus.

The bottom line in almost all marketing is the relationship you have with your customer or prospect. How do you develop rock-hard relationships that don’t go sour?

How do you get your first clients when you have no track record?

How do you get prospects to say yes to you?

You’ll find out these answers and more on a teleseminar I am holding shortly.

On January 9 at 1 PM Eastern, I’ll be interviewed by Gina Gray, an expert in Online marketing for Offline businesses.

Here’s a link for the webinar:

https://www1.gotomeeting.com/register/161562185


Holiday Blues or…

Monday, November 23rd, 2009

It’s that time of year again.

You know the drill.

Get stuffed on turkey.

Go shopping.

Send out Christmas cards.

Have some holiday cheer.

Etc., etc., etc.

You then make plans for a really smashing new year…. you hope.

But with all the plans, all the ideas, all the stars in your eyes…. You wonder if this is the time you really are going to have things come together or fall in the dust.

It can get depressing.

But getting depressed is not the answer…. it never is.

We are made to win.

We just haven’t realized it.

Everything about us, from our powerful brain, to our self-replicating body, was made to win and to live.

Our Creator made  us with abilities to overcome and to move forward, every step of the way.

Many of us just don’t get it.

In future posts, we’ll investigate some successful strategies you can use in your life and business.

Business owners and marketers are forgetting some simple facts.

We’ll get into them next post.

Running The Numbers

Saturday, October 3rd, 2009

When getting ready to launch a new service with a client, we started to check out some stats. This client has a very high-end service as well as lower-priced products. After running the numbers, we found that concentrating on the high-end service would be extremely cost-effective.

Here’s why.

The vast majority of my clients who bought products, bought small, five dollar to ten dollar items. The rest of the clients purchased higher-priced, more profitable items. Now, with the new service being offered at close to one hundred dollars, which takes only 20 minutes (It is a health assesment)… The profit matrix is very good.

Therefore, my client is quickly going to change focus to providing this service and all support functions.

This reminds me of something, an associate once told me… It is easier to sell a few high priced items, than to sell a bunch of lower-end chaff.

This has proven true to me over and over again. Unless you have deep pockets to get the word out or are savvy enough to use all the resources of the ‘Net to sell a gazillion copies of your product, it is better to look for a higher priced product or service that is WANTED, rather than trying to sell to the masses.

On a personal note: I’m planning a seminar about using the ‘Net and other resources to move your business forward, no matter what happens in the economy…. watch for it.

Going Postal

Thursday, August 20th, 2009

Don, the postman, died this week. The weapon was not a gun, but cancer.

Don was my uncle.

At the wake, from the moment the doors were open, until the wake ended, five hours later, there was a constant line through the chapel, winding down the hall, to the doors outside. From friends and family, to co-workers, and even uncountable throngs of people on his route, the crowds came.

Hundreds and hundreds of people came to pay respects to this “simple” postman.

How does a “simple” postman garner such love and respect?

Don was not a hero.

Don did not have millions of dollars he gave away.

Don was not a celebrity.

Don did not have friends in high places.

Don was an ordinary man who cared for people.

He loved his family. He loved The Beatles. He loved classic muscle cars.

He had the ability to make you laugh within 1 minute of meeting him. You loved him after talking to him for an hour.

Don was a man who believed everyone could be a friend. Everyone needed to be touched inside by someone who cared.

At the wake, I overheard someone say that if anyone met Donald and didn’t like him, then something was wrong.

Don was faithful.

He loved his wife. He loved his daughter. He never faltered.

Day after day he delivered his mail. He talked with folks.

Can one man doing ordinary things make an impact?

As the hearse carried Don’s body to the church, dozens and dozens of US Postal vehicles lined the street, with postal carriers standing with their hands over their hearts in a silent tribute.

The postal vehicles then followed the crowds to the church. Hundreds showed up there as well. As the coffin was carried up the steps, a shout from the postal carriers rang out, “We love you, Don!”

This act gave me a new image of the post office. If these “common” delivery people would come out with love and respect in this manner and serve as an example of everyone that loved him … then “Going Postal,” has a whole new meaning for me.

My uncle Don was not a “blood” uncle, but was my wife’s uncle. However, from the first day I met him, I loved him. He became “my” uncle, too.

Are the people you touch every day made better for having known you?

After seeing and hearing what an impact my uncle Don had on people, and not just his coworkers, but the people from the homes he visited daily, to the people that shared their mutual admiration for cars, to the people he met at the grocery store, I know now, everyone makes a difference. Everyone should “Go Postal.”

Donald E. Schlosser

1950 - 2009

Make Haste…Slowly

Saturday, August 15th, 2009

It was one of those days…

Meetings with associates ALL DAY LONG to clear up “little details.”

The first meeting was breakfast with several associates who proceeded to chatter and chat about various concerns and day-to-day problems that weren’t useful to the business at hand, but made for conversational fodder.

Next was a meeting with the VP which dragged for 75 minutes with half the attendees wishing someone had brought pillows.

On to another meeting.

Have you ever gone to a BNI meeting that dragged on as long?

Final meeting lasted 160 minutes with a break for lunch.

Everything that was covered FOR THE DAY could have been covered in about 40 minutes, at home via conference call or webinar.

Why do I mention all this stuff?

There is a LOT of time wasting in business. And I have a suspicion that it is about two things:

POWER and CONTROL

As long as a boss has you in a meeting to cover X amount of points or has you sitting listening to umpteen reasons why skinning kettlefish is good for the soul, the boss is in control.

Sidebar: Don’t get me wrong, if you are an owner of a company and you want your employees to listen why you wax eloquent on a topic, that’s fine. But when it comes to productivity, you need to get meetings going quickly.

In my businesses, the goal is profits. My people are paid for production.

More about time wasters in the next blog.

Is Video The New Gutenberg Press?

Saturday, August 8th, 2009

When Gutenberg introduced his press to the masses, the world was changed forever more.

No longer would a select few have the know-how to control information and therefore control the populace.

Has the emergence of video blogging, uploading to YouTube or a dozen other video sites had the same effect on our communication? It’s true that with everybody and their cousin uploading video content, you’d think there would be NO secrets anymore.

Everything would be available right?

Not exactly.

When the fast desktop computers arrived a few years ago, everyone thought the publishing industry was doomed. What happened then is happening now with video.

Namely, when desktop publishing first started everyone started printing and publishing to beat the band. Unfortunately, just because you have the ability to design a brochure yourself and print it on your own high-end printer, does not mean you will have a GREAT brochure. If you were not a good copywriter before you had all the equipment, then you did not suddenly change when you had the ability to design and print.

With video, it’s no different.

We have the ability to create video quickly. You can use a program like Keynote, add music, add photos, export to Quicktime, and viola, you are a producer!

But who is going to look at your video? Is it any good?

How are you going to distribute the video? Can you do it effectively?

Can you place the video on your website? Do you want to?

What’s the purpose of your video? Are you making a statement?

I think video in the hands of everyone is a good thing. However, as time passes, the cream will rise to the top.  Good video will help promote what you will and the bad will fall away.

Like any new technology, it can be used for good or evil.

The impact continues to increase.

This tool will always be available in one way or another.

How are you going to use it to increase your profits?